Business

Coca-Cola Germany Records Increase in Sales: Energy Drinks as a Growth Engine

Coca-Cola Booms with Power: Classics excite, but in Germany, energy and sports drinks are causing a sensation.

Eulerpool News Feb 25, 2024, 11:00 AM

Coca-Cola Europacific Partners, the company responsible for the bottling, sale, and distribution of beverages, recorded strong growth in energy drinks and sports drinks in Germany last year. In particular, the group saw double-digit growth in both sales and volume for Powerade, Fuze Tea, and Monster.

The company announced this on Friday. The increased revenue can also be attributed to the higher sales prices that Coca-Cola raised for the first time in 2022 and again in 2023. This decision was justified by the increased costs in the supply chain. Overall, Coca-Cola was able to increase its revenue in Germany by an impressive 12.5 percent, although the exact value was not disclosed due to the lack of absolute numbers.

According to the market research company NIQ, Coca-Cola achieved the largest increase in the food retail sector last year. In the overall market, soft drinks also saw a growth of 8.5 percent. Nevertheless, the volume decreased by 1.9 percent compared to the previous year.

On the other hand, sports drinks recorded the largest growth at an impressive rate of 39.3 percent in a relatively small segment. In Germany, Coca-Cola Europacific Partners claims to be the largest beverage company and employs around 6,500 people.

At the New York Stock Exchange, Coca-Cola's stock showed a slight decrease of 0.04 percent to $61.13 during Friday trading. Despite the strong growth in Germany, the company's share price is only marginally affected.

Coca-Cola Remains Confident and Banks on Further Growth in the German Market. By Expanding Their Range to Include Energy Drinks and Sports Beverages, the Company Has Already Achieved Convincing Results in a Short Time. Interest in the New Products Remains High, and Coca-Cola Hopes for a Positive Trend in the Coming Years.

Discover undervalued stocks with Eulerpool.

Subscribe for $2

News

MSCI stock beats its own index – 8-fold return since 2007

Hardly any investment has been more successful in recent years than the MSCI World, except for the stock of the company that created it: MSCI Inc.

Knife attack on SPD mayor of Herdecke – Iris Stalzer critically injured

The newly elected mayor of Herdecke (NRW), Iris Stalzer (SPD), was found seriously injured in her apartment on Tuesday. According to security sources, the 57-year-old suffered multiple stab wounds and is in critical condition.

German Industry: New Orders Decline Again – Economists Continue to See Negative Trend

The German industry remains under pressure: In August, new orders fell by 0.8% compared to the previous month – the fourth consecutive decline, as reported by the Federal Statistical Office. Analysts, on the other hand, had expected an increase of 1.1%.

Nordex receives wind power orders for 126 megawatts – Share increases slightly

The wind turbine manufacturer Nordex received new orders for six wind farm projects in Germany in September. In total, the order volume comprises 21 turbines with a capacity of 125.7 megawatts, the company announced on Tuesday.

DAX stable despite weak industrial data – France remains uncertainty factor

The DAX shows resilience at the start of the week: Despite once again disappointing order numbers from German industry and ongoing political tensions in France, the leading index remains largely stable. After slight losses on Monday, the DAX closed almost unchanged. On Tuesday morning, it is listed at 24,342 points, only about one percent below the all-time high.