KFC: The Legal Dispute Over the "Original Recipe

The culinary world of fried delicacies is currently experiencing dramatic events: KFC, once known as Kentucky Fried Chicken, has initiated legal action against a competitor. The dispute centers around the long-protected term "Original Recipe," which represents KFC's 50-year tradition of eleven secret herbs and spices. This trademark was officially registered in 1984. Church communities surprised the fast-food scene with their recent advertising campaign announcing the return of their own "Original Recipe." KFC responded promptly, expressing their displeasure in writing on October 24. However, the competitor was not deterred, bringing the dispute to court. A KFC spokesperson told Reuters that preserving the brand's heritage and avoiding customer confusion were top priorities. The church communities remain tight-lipped given the ongoing legal battle. According to KFC, the main point of contention is consumer confusion, as the association of the "Original Recipe" with KFC is at risk. The lawsuit calls for the termination of the advertising campaign and the withdrawal of all existing advertisements. Additionally, KFC seeks unspecified damages, including the reimbursement of attorney fees. The legal dispute is becoming more tense because Yum Brands, KFC's parent company, recently announced disappointing quarterly figures. Global sales at KFC outlets have declined by 4%, while the US market saw a 5% drop. Popeyes overtook KFC last year as the second-largest chicken chain in the US.