Moomoo relies on physical presence: Opening of an investor store in New York

The investment and trading platform Moomoo is planning a remarkable step into the physical world of retail. Under the leadership of CEO Neil McDonald, who closely observes the behavior of retail investors, Moomoo will launch a retail store in New York's renowned Herald Square. The opening is planned for the first quarter of 2026, with the aim of creating a closer bond with customers and providing a physical point of contact for investors in the US for the first time. Contrary to the trend of automation through AI, Moomoo is deliberately focusing on personal interaction. The store will be staffed by employees ready to answer questions and introduce the use of the Moomoo app. McDonald sees this as an opportunity to strengthen trust in the brand and promote community interaction. The approach, already successfully tested in international markets, focuses not only on technical support but also on social exchange. Customers can exchange investment ideas and connect over coffee. The parallel to the financial centers popularized by E-Trade is evident, but Moomoo goes a step further and offers no financial advice, but rather a platform for personal exchange. McDonald emphasizes that the social aspect and personal contact are of great importance to investors and hopes to create a sense of support, similar to what social trading communities on the internet already do. This is clearly shown in the GameStop phenomenon, when in 2021 internet forums formed into a powerful community in stock trading and triggered a significant short squeeze. Additionally, events and meetings are already taking place where retail investors network in person. An example was an event where 500 traders came together in a hotel in Manhattan. This development and New Yorkers' love for social exchange over coffee support Moomoo's strategy to create a vibrant community in the heart of the city.