Starbucks Initiates Restructuring Plan to Revitalize Revenue and Profit

Starbucks has announced the implementation of a comprehensive restructuring plan, which includes the closure of less successful café locations in North America and the reduction of jobs. The aim of these measures is to strengthen revenue and profit margins under the leadership of CEO Brian Niccol. The company has reformed its operations in the USA, focusing on Niccol's vision to revive the classic coffeehouse experience with ceramic cups, comfortable seating options, and shorter waiting times. Some branches, where these standards cannot be implemented or which do not offer foreseeable financial prospects, will be closed. Niccol informed employees in a letter that around 900 positions in the support teams will be cut and numerous open positions will not be filled. The company estimates the total cost of the restructuring plan to be approximately 1 billion US dollars.