Tut Tut: A Sustainable Milestone in Delivery Service

The French start-up Tut Tut celebrates its one millionth delivery, thus integrating the local community more strongly into the world of online ordering. Similar to popular carpooling apps, the crowdshipping service shares resources among neighbors within a radius of 30 km. Users can pay neighbors via the platform to pick up and deliver goods. Tut Tut was founded in 2021 by Vincent Chabbert and now has 300,000 users nationwide. Many of them use their daily commutes to deliver packages, earning a small fee in the process. The service aims for lower costs and emissions while simultaneously promoting social interaction in the neighborhood. Interested individuals can register as "co-transporters" to deliver goods such as groceries, flowers, or furniture. Pierre-Etienne Montenot, the company's general director, compares the service to "the spirit of BlaBlaCar, but with the efficiency of Uber." Customers can choose the delivery time, and an AI-based system assigns orders to suitable co-transporters. A distinctive feature of the service compared to other offerings is that it is not designed as a full-time job. Co-transporters earn only a small tip and are limited to a maximum of three deliveries a day and 250 euros per month. This form of delivery is particularly appealing to retirees or those nearing retirement who seek social interaction and enjoy helping. In France, the model has proven successful: between January and August 2025, the delivery volume doubled, reaching one million deliveries. Montenot, formerly European Logistics Director at Amazon, is advocating for a redefinition of the relationship between community and e-commerce. Tut Tut takes a commission of 25-30% per delivery, funded by more than 4,000 partner stores such as Carrefour, Auchan, Leroy Merlin, and Intermarché. These companies save on delivery costs through the model and support sustainable solutions. Tut Tut is expected to become profitable for the first time in 2025 and is already planning expansion to Spain and Italy. According to Montenot, some challenges still need to be overcome in the German market, while the British market might be too digitized for the community-driven approach. Investments could amount to two to three million euros, but the company regularly receives investment offers and can maintain its freedom. Montenot concludes with the principle of the nonprofit business model: "We generate no additional emissions, build communities, and offer flexibility – exactly what Europe and the world need to make e-commerce more sustainable.