Simple is the new premium
Closer to the Main Brand
A step many have been expecting
Rebranding with a Signal Effect
Apple has dropped the "+" from its streaming service – and is now simply called Apple TV. What might seem confusing at first glance, as the app, device, and service now share the same name, is seen by brand experts as a clever move.
Simple is the new premium
Closer to the Main Brand
A step many have been expecting
Rebranding with a Signal Effect