Apple TV: Why the new rebranding is more than a cosmetic step

Apple has dropped the "+" from its streaming service – and is now simply called Apple TV. What might seem confusing at first glance, as the app, device, and service now share the same name, is seen by brand experts as a clever move.

10/15/2025, 3:00 PM
Eulerpool News Oct 15, 2025, 3:00 PM

Simple is the new premium

Closer to the Main Brand

A step many have been expecting

Rebranding with a Signal Effect

Discover undervalued stocks with Eulerpool.

News