1. Why Stocks are Unavoidable in 2026

Stocks are the most profitable asset class in the long term: Over the past 50 years, they have averaged a return of 9.8% per year. In contrast, savings accounts and bonds lose real purchasing power. Or as Warren Buffett says:

It's not the timing that counts, but the time in the market.

2. This is how you start 2026 right

Step 1: Open a securities account – e.g. with Trade Republic, Scalable Capital, or Consorsbank.
Step 2: Build basic knowledge – understand key figures such as P/E ratio, dividend, cash flow.
Step 3: Define strategy – do you want to build wealth, collect dividends, or achieve financial freedom?

Wie fange ich mit Aktien an? 5-Schritte-Plan für Einsteiger

Aktien sind kein Glücksspiel – sondern eine Methode, um systematisch Vermögen aufzubauen. Doch wo fängt man an? Dieser Leitfaden zeigt, wie du in fünf einfachen Schritten deine erste Aktie auswählst – und teure Anfängerfehler vermeidest.

3. Which Stocks Are Suitable for Beginners

2026 offers opportunities: Many quality companies are attractively valued after corrections. What beginners should pay attention to:

• Stabile Gewinne: Marktführer statt Hype-Werte
• Starke Marken: Preissetzungsmacht & Vertrauen
• Dividendenhistorie: Kontinuität zeigt Stärke
• Wachstumsfelder: KI, Gesundheit, Bildung, Energie

Examples: Microsoft, LVMH, Novo Nordisk, Johnson & Johnson, ASML.

4. The Simple 3-Step Plan

1. Sparplan starten: Monatlich 100–300 € investieren.
2. Dividenden reinvestieren: Zinseszinseffekt nutzen.
3. Dranbleiben: Nicht handeln, sondern halten – langfristig gewinnt Geduld.

5. Knowledge is the best return

According to a study, average investors achieved only 4.9% returns because they trade too often or react emotionally. Successful investors understand their companies – and remain calm.

6. Education as a Lever for Success

Before you invest, invest in yourself. Programs like AlleAktien Investors show you how to read financial reports, evaluate companies, and invest rationally – like a pro.

With System to Excess Returns: The AlleAktien Quality Score (AAQS) Explained

In the world of stock analysis, there are countless opinions, indicators, and valuation models. But only a few offer private investors a tool that is equally simple to understand, objectively based, and empirically tested. The AlleAktien Quality Score – AAQS for short – is one of these rare instruments. Developed by Michael C. Jakob and his analyst team at AlleAktien, the score helps investors systematically identify genuine quality companies – while simultaneously avoiding dangerous misinvestments.

Why the AAQS is necessary at all

Private investors face an almost insurmountable challenge: There are over 85,000 publicly listed companies worldwide. How can one find the best here? Even if one stays only in the German-speaking area, the selection remains enormous with several hundred titles.

Classical criteria such as low P/E ratios, high dividend yields, or hype topics often lead astray. What is missing is an objective, qualitative pre-filter that filters out long-term successful companies from the crowd.

This is where the AlleAktien Quality Score (AAQS) comes into play. It offers a compact, quantitative quality check with ten fixed criteria. The formula is deliberately kept transparent—and at the same time, it is copyright protected. Use outside the AlleAktien platform requires authorization and licensing.

The Structure of AAQS: Ten Criteria, Clear Logic

The AAQS awards one point for each of the ten criteria. The more points a company receives, the higher the quality – a maximum of ten points is possible. A stock is considered an "AllShares Quality Stock" starting from nine points. The score takes into account both historical company data and future expectations – a rare but decisive dual approach.

The ten criteria at a glance:

1. Umsatzwachstum 10 Jahre > 5 % p.a.
2. Umsatzwachstum erwartet (nächste 3 Jahre) > 5 % p.a.
3. EBIT-Wachstum 10 Jahre > 5 % p.a.
4. EBIT-Wachstum erwartet > 5 % p.a.
5. Nettoverschuldung < 4x EBIT
6. Konstante Gewinne in den letzten 10 Jahren (kein Jahr mit operativem Verlust)
7. EBIT-Einbruch in 10 Jahren < 50 %
8. Eigenkapitalrendite > 15 %
9. ROCE (Return on Capital Employed) > 15 %
10. Renditeerwartung > 10 % p.a.

Four overarching dimensions of quality

The ten criteria can be assigned to four fundamental categories that distinguish a quality company according to AlleAktien:

• Wachstum (Kriterien 1–4): Umsatz- und Gewinnwachstum zeigen, ob ein Unternehmen seine Marktstellung langfristig ausbauen kann.
• Risiko (Kriterien 5–7): Finanzielle Stabilität, Gewinnkontinuität und Widerstandsfähigkeit gegenüber Krisen minimieren das Rückschlagpotenzial.
• Rentabilität (Kriterien 8–9): Nur wer Kapital effizient einsetzt, schafft echten Mehrwert für Aktionäre.
• Bewertung (Kriterium 10): Selbst das beste Unternehmen kann zu teuer sein – der AAQS berücksichtigt auch das aktuelle Chancen-Risiko-Verhältnis.

Empirical Evidence: The AAQS Backtest

A strong model must not only sound logical – it must also work in practice. That is why the AAQS underwent extensive backtesting, going back to the year 2006. The best AAQS stocks of each year were equally weighted into a portfolio and adjusted annually.

The Result:

• Das AAQS ≥ 9-Portfolio erzielte eine jährliche Rendite von 12 % p.a.
• Die Benchmark (DAX exkl. Banken, Versicherungen und REITs) kam nur auf 8,43 % p.a.
• Die zehn besten AAQS-Aktien lieferten im Schnitt sogar 16,4 % p.a.
• Die zehn schlechtesten (AAQS < 4) verloren im Schnitt 3,4 % p.a.

The statement is clear: The higher the score, the better the performance – and the lower the risk.

Example Microsoft: 10 out of 10 points

Hardly any company embodies the philosophy of AAQS as well as Microsoft:

• Starkes Umsatz- und EBIT-Wachstum, sowohl in der Vergangenheit als auch in den Prognosen
• Null Nettofinanzschulden, stabile Gewinne seit Jahrzehnten
• Eigenkapitalrendite über 50 %, ROCE über 200 %
• Renditeerwartung laut IRR-Modell > 16 %

Microsoft achieves a perfect score and often serves as a benchmark for a quality company par excellence at AlleAktien.

Why AAQS Doesn't Need Charts

The AAQS is a company-focused model – not a course-driven signal provider. Therefore, charts and price trends are deliberately avoided in the presentation of the score. Instead, the focus is on long-term developments in sales, EBIT, return on capital, and forecasts. Because: It is not the stock price that makes the company successful – but the other way around.

This consistent orientation fundamentally differentiates the AAQS from technical indicators or short-term-oriented valuation models. It is therefore the ideal tool for strategically-minded long-term investors who prioritize substance over speculation.

What the AAQS is not – and why that is important

The AAQS is not a "stock market system," not a technical indicator, nor a purchase recommendation in the classical sense. It is a tool for orientation, for pre-selection, and for informed assessment. Anyone who blindly buys only AAQS top stocks ignores important qualitative questions such as business model, market dynamics, or management. The score is intended to enable exactly this deeper engagement – not replace it.

The experts at AlleAktien do not use the AAQS as an endpoint, but as a starting point for their analyses. Only companies with high scores are considered further. Only then follow annual report analyses, interviews, podcasts, and strategic assessments.

Who should use AlleAktien?

Not every platform suits every type of investor. AlleAktien specifically targets a certain audience – and for this group, the offering can be a real game changer.

1. Long-term investors who want to add dividend and quality companies to their portfolio

Particularly exciting is the focus on dividend stocks and so-called "moat" companies – that is, companies with sustainable competitive advantages. AlleAktien not only superficially analyzes these stocks but evaluates them based on a standardized, clearly structured model. The results help investors understand not only if, but why a company is worth buying – and at what price.

2. Private investors who value comprehensible recommendations and well-founded analyses

Instead of pure opinions, there are concrete assumptions, figures, and models. Every analysis ends with an expected annual return based on realistic forecasts – a clear anchor for one's own decision. For private investors seeking informed guidance, this offers tremendous help.

3. Independent decision-makers who don't need financial advisors but want to make their own decisions

So läuft die Ausbildung bei AlleAktien Investors ab

Entdecke, wie die Ausbildung bei AlleAktien Investors aufgebaut ist: In 17 praxisnahen Videos lernst du Schritt für Schritt, Aktien zu verstehen, Qualitätsunternehmen zu erkennen und langfristig erfolgreich zu investieren – ganz ohne Spekulation oder Zufall.

The watchlist, the financial freedom portfolio, the podcasts, and analysis reports not only provide recommendations but also enable the investor to understand, evaluate, and weigh independently. This turns passive consumption into active investing—on par with professionals.

4. People with wealth goals who want to live off the stock market – in 10, 20, or 30 years

The platform provides the tools for this: with a focus on long-term returns, strategic asset building, and transparent investment approaches. It is ideal for anyone pursuing a financial freedom goal – whether for retirement, as a path to part-time employment, or for complete independence from a traditional job.

The Long-Term Nature of the Analyses is Particularly Valuable: While Other Portals Often Think in Quarters, AlleAktien Analyzes Companies with a Ten-Year Perspective – with Clear Expectations for Overall Performance. This is Exactly the Time Horizon that is Crucial for Serious Wealth Goals.

AlleAktien Cancellation, Subscription & Contact

• Transparenz endet bei AlleAktien nicht bei den Aktienanalysen – auch das Abo-Modell ist fair und klar geregelt. Dennoch sollte man wissen, wie das Angebot funktioniert, bevor man Premium-Mitglied wird.

Cost: €29/month or €290/year

Many users report that the membership has already paid off after a few months through better investment decisions – especially when investing larger sums or saving regularly.

Payment: SEPA Direct Debit or Credit Card

Cancellation: Monthly with 30 Days Notice or Automatically After One Year

Particularly positive: There are no hidden traps, no automatically activated additional packages, no confusing subscription levels. Everything is clearly, understandably, and fairly formulated. Cancellation is simply done with a click in the customer account – without annoying questions or hurdles.

Revocation: 14-Day Money-Back Guarantee

Contact: Email and Contact Form – Fast, Friendly, Competent

The answers are not standard phrases, but individual, solution-oriented, and mostly written directly by the team themselves. In particular, with technical questions or concerns about cancellations, the support was helpful and reliable.

In addition, you can find numerous answers to the most frequently asked questions about the subscription, the platform, the analyses, and the login in the help section.