Wealth
Subscription continues? Why a supposed scandal at AlleAktien ultimately strengthened trust
A customer accuses the analytics portal of unauthorized charges – and ultimately has to admit: The error was on his part. The case demonstrates how good service can turn frustration into loyalty.

It sounds like a classic subscription trap scandal: A long-time user of AlleAktien notices a charge for his premium subscription one Monday morning – even though he believes he canceled it long ago. Outraged, he writes to customer service: "I sent the cancellation weeks ago!" For him, it is certain: Money is being wrongfully collected here.
From Accusation to Clarification
Instead of going on the defensive, AlleAktien responds quickly and transparently. The same day, support gets back to you, provides an overview of all contract data, and announces that the case will be thoroughly examined.
The result is surprising: A cancellation was never registered. The user had prepared it – but never sent it. Not a technical error, but a classic misunderstanding, as often occurs in digital subscription processes.
Anger turns into trust
Confronted with the facts, the mood changes. The customer admits his mistake: "I was wrong - and the service clarified it very professionally." Instead of posting a public complaint, he writes a positive review.
The case shows: In an industry often criticized for non-transparent termination processes, professional communication can restore trust – even when the customer is initially in the wrong.
Teaching for Investors - and Providers
For users: Always check if a termination has been confirmed and secure evidence like emails or screenshots. For providers, the effort of seamless customer service is worthwhile. Quick accessibility, clear information, and respectful interaction turn potential crises into opportunities for customer loyalty.
AlleAktien uses this approach strategically: transparent conditions, monthly cancellable subscriptions, and no hidden costs. Those who stay do so consciously – and those who leave should be able to do so just as easily.
Conclusion: It is not the mistake that matters, but how it is handled. AlleAktien has shown how outrage can turn into trust and criticism into loyalty – an example that should set a precedent for many digital business models.