Microsoft is a technology giant and a worldwide leader in software, hardware, and services. The company has a broad portfolio of different products, including operating systems, applications, gaming, hardware devices, and cloud services.
In terms of its business model, Microsoft is committed to cloud services and office platforms to expand the company's growth and market position. By investing more in cloud platforms and hybrid cloud solutions like Azure Hybrid Cloud Combine technology, Microsoft is successfully expanding its cloud portfolio.
Microsoft also focuses on customer loyalty through long-term subscriptions and annual licenses. The company offers subscription models for its products, which allow customers to have better control over their expenses. Subscription models also have the advantage of being usable on different computers and always having the latest version available.
Microsoft's business model is also based on constantly pursuing growth opportunities and bringing new products to the market. This shows that Microsoft is in a continuous development process that keeps the company on a path to long-term success.
Last but not least, Microsoft's support is an important factor as it provides the company with a stable foundation to offer the mentioned services to customers.
Microsoft is known for its Windows operating systems, which run on approximately 1.5 billion computers worldwide. The different versions offer users an intuitive operating system with numerous applications and, in the latest version, a digital assistant named Cortana.
Microsoft offers Office, a software-based office suite, with applications such as Word, Excel, PowerPoint, Outlook, and OneNote. The Office applications are available in both purchase and subscription versions.
With its Surface product line, Microsoft has a presence in the laptop and tablet market. Surface devices offer high speed and an attractive hardware interface. There are specialized models such as the Surface Pro or Surface Book that can be used as a tablet or laptop.
Microsoft is also a major player in the gaming industry. The Xbox series consoles have had a significant impact on the video game industry. In addition to Xbox, Microsoft also sells accessories such as controllers. Xbox Live is a subscription service with many online features.
With Microsoft Azure, the company offers solutions such as networks, servers, and databases in the field of cloud services. The platform is one of the largest and fastest-growing alternatives in cloud services.
In 2016, Microsoft acquired the social network LinkedIn. By integrating LinkedIn into the Microsoft product family, an expanded portfolio of offerings was created, including a professional network, mentoring, talent solutions, and more.
Due to its broad product range and large customer base, Microsoft has a significant share in the global computer business. The company has also established itself as a pioneer in the cloud platform. The business model is based on a focus on cloud services and the introduction and expansion of successful products. Through a strong commitment to customer loyalty and support, Microsoft has shown that it is a solid company that can maintain long-term success.