Zebra Technologies surprises with optimistic profit forecast

The manufacturer of barcode scanners, Zebra Technologies, set its fourth-quarter earnings forecast above Wall Street expectations on Tuesday. The company is relying on a consistently stable demand for its products while also benefiting from cost savings. This news already boosted the company's shares in pre-market trading, where they rose by 6.2 percent. After a challenging year in 2023, marked by economic uncertainty and its negative impact on business results, Zebra Technologies is experiencing a recovery in demand. Particularly in focus are wearable devices used by professionals in various sectors such as retail, warehousing, healthcare, and manufacturing. The growing demand in these sectors, along with effective cost-cutting measures, makes the company optimistic about the future.